I take a look at Adobe Analytics through the lens the Austrian DPA’s decision against Google Analytics from January.
A Blog about A/B Testing, Personalization, Privacy and Analytics
Month: February 2022
Enforcement of the Google Advertising ID changes begins April 1st.
A discussion about the Austrian Google Analytics case, and if consent of the user would have made the difference.
An analysis of the Austrian Decision and on if you can be compliant with Server Side Tagging.